Developing New Professionals: How to Hire and Equip a New MGO


Dr. Scott Rodin
Dr. Jay Barber

How to hire and train a new MGO for early success and long-term effectiveness, setting goals and metrics. 

This session will help you learn the qualities to seek in a Major Gift Officer. Additional key takeaways include how to help your MGO’s:

  • Develop a strategy to get in front of the right donors to reach their fundraising goals;
  • Earn the steps it takes to ask donors for a gift and invite them to partner with your organization in a relational and not transactional way; 
  • Tell donors the story of your ministry and impact in a compelling annual Case for Support; 
  • Create a segmented and prioritized list of donors that will help your MGOs maintain effectiveness and efficiency; and 
  • Write and implement an annual fundraising plan.
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